Reclaim Your Weekends with KFC Breakfast
The ask:
To get Singaporeans craving KFC for breakfast during the weekends and launch the new KFC Breakfast Supreme Platter menu item.
The solution:
With the COVID-19 pandemic, everyone was stuck with having to stay home, usually eating and working at the same table. Leveraging this cabin fever experienced nationwide, we rallied Singaporeans to 'reclaim their weekends’ by buying themselves a finger lickin’ good breakfast.
We teased the launch of the new item by dramatising how people are already feeling about their weekends in 2020 as compared to their weekends in 2019.
To launch the KFC Breakfast Supreme Platter, we reminded our audience that the first step to reclaiming their weekends is to have a good breakfast.
As a sustenance post, we reminded our audience just how good their weekends should look like, subtly making them crave for the new Breakfast Supreme Platter.
We also incentivised our audience to reclaim their weekend by offering them a free hashbrown should they complete our reclaim form on Instagram Stories and present it at any KFC outlet in Singapore.
CREDITS
Creative Director: Mark Ong
Copywriter: Hazwan Norly
Art Director: Trang Dang