HBO x Westworld Season 3
The ask:
Create hype around the launch of WestWorld Season 3 on HBO.
The solution:
We created a microsite seemingly launched by Incite Inc. called iknowyou.app, which uses personalised Instagram data to help users find their path. The experience transports users into WestWorld by bringing the fictional world to life.
Webby Websites and Mobile Sites Technical Achievement 2021 Nominee
I KNOW YOU FAN THEORIES
I Know You Grid
Featuring fan theories posted on HBO’s social pages, we create the narrative that Incite - the surveillance company in season 3 - is watching their every move and subtly validate their fan theories about the show.
I KNOW YOU INSTAGRAM STORY
We launched targeted polls on Instagram Story to create the illusion that Incite Inc. is watching your every move, even if it’s ordering takeout.
CREDITS
Creative Director: Mark Ong
Fullstack Developer/Senior Technologist: Soham Adwani
Copywriters: Kelly Koo, Hazwan Norly
Art Director: Melissa Ho